Who is MAGMA?

The Michigan Alliance for Greater Mobility Advancement (MAGMA) is a consortium that includes original equipment manufacturers (OEMs), tier suppliers, educational institutions, workforce organizations, and state government, whose goal is to address the automotive industry’s skills and training needs, particularly around mobility solutions, connected, and automated vehicles (CAV).

MAGMA was established in 2009 by the State of Michigan’s Workforce Development Agency (WDA), along with automotive manufacturing employers and educational institutions. Since 2013, the Workforce Intelligence Network for Southeast Michigan (WIN) has convened and facilitated MAGMA. MAGMA aims to better assist Michigan’s rapidly changing automotive industry as it moves towards CAV, cybersecurity, embedded software systems, and other emerging technologies.

Through a proven partnership approach, MAGMA provides a neutral platform for industry to collectively assess their talent skills gaps across all vehicle systems, technologies, and processes. Those needs are then addressed through MAGMA-approved education and training programs, which have been vetted by industry partners. Through its partnerships with many workforce and economic development agencies, MAGMA has access to a variety of industry trend reports and experts that further assist the industry in staying relevant. Read more about MAGMA’s mission and objectives here.

MAGMA convenes the EV Jobs Academy, formerly Michigan Revolution for the Electrification of Vehicles (MiREV), employer-led collaborative funded with a grant by the Michigan Department of Labor and Economic Opportunity (LEO) and the Michigan Economic Development Corporation (MEDC). EV Jobs Academy follows a five-year timeline from March 2022 until 2027. Learn more about the EV Jobs Academy mission and objectives by clicking here. 

For more information about MAGMA’s convener, WIN, please visit WINintelligence.org. You can also download WIN’s 2021 Annual Report for details about WIN-led initiatives, including MAGMA.